Happy Wholefoods: Premium Superfood Packaging

A new project on the works

Happy Wholefoods is a new company, loyal to organic, quality whole foods and nature’s remedies. I was commissioned by them to design the packaging of their new product family of high quality, Certified Organic Mushroom Extract Powders.Their Mushroom Extract Powder is a superior, powerful superfood that promotes health, enhances the function of our immunity system and has anti-inflammatory and anti-ageing effects.

The family consists of 5 products in powder form:

• Power Potion (Supercharged Blend of 8 Organic Mushroom Extracts)
• Health Hero (Organic Chaga Extract)
• Stress Shield (Organic Reishi Extract)
• Brain Brew (Organic Lion’s Mane Extract)
• Energy Enhancer (Organic Cordyceps Extract)

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New Challenges

Each mushroom extract focuses on specific benefits for the body, highlighted by their name and caption. The product family was planned to expand shortly after, with capsules version of the powders and sachets for the perfect on-the-go solution, so this is something that we needed to take into consideration.

The founders had a premium product on their hands, as their powder is considerably better compared to most other powders in the market. Instead of visualising this as a simple, dark coloured design (usual solution to showcase quality products) they wanted a happy, colourful packaging design, with some special effects that would bring up the main info and indicate superiority in a subtle way.

The product was initially planned to launch on Amazon FBA, followed by health stores and shops after a few months, so we had to design the products, keeping in mind both markets’ qualifications. The packaging would be jars with stackable, raw wood lids, to achieve reusable, earthy packaging. The founders also added an extra touch, a small wooden spoon, that would hold the exact dosage needed per day – a quantity quite small to be measured with a normal spoon. To be able to include all the necessary info, we needed a detailed manual and an outer box that would hold all items together. Highlighting the branding as much as possible, while still keeping it aesthetically pleasing, was important to the founders, so we decided to engrave the logo on both the wooden lid and the spoon handle.

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