Bringing Mexican cuisine in North London: Arriba Arriba
Arriba Arriba is a new Mexican restaurant in West London, with locations in Acton and Ealing. It started as a delivery-only concept run by the owners of Smokey’s Restaurants, but the phenomenal success that the concept had with West Londoners quickly convinced the founders, Sarah and Zee, to invest more on it and turn it into a restaurant on its own right.
We worked closely with Sarah to properly understand and map their brand’s personality, the audience that they wanted to reach and determine the immediate and long-term priorities of the brand, before we started working on the visuals. We developed the logo and the other touchpoints of the brand identity, and as our cooperation continued, we helped out with the menus, signage, staff uniforms, banners for their opening events and various other production graphics that a modern restaurant might need.
Our main effort was to create a brand identity that shows the restaurant’s focus on authentic recipes and quality ingredients, and as a result it was important that we avoided the much-overused cliches and stereotypes of Mexican restaurants, such as chili peppers, sombreros, and the like. In the end, we delivered a beautiful, well-crafted mark that is as much at home in West London, as it will be when the franchise grows into an international brand.
- Arriba Arriba Ealing/Acton
- Brand Strategy
- Logo Design
- Menu Design