Semiotics

Is “The Bible for typographers” an outdated relic?

The fourth edition of The Elements of Typographic Style has been under significant criticism from Typographica, one of the major hubs of typographic wisdom globally, especially for its lack of focus on digital and web typography. But is the problem this bad? The Elements of Typographic Style was originally published…

What are Culturespaces and why are they important?

Oftentimes, in trying to outline Brand and Design Strategy, we speak a lot about our ideal audiences – we identify the people that we intend to be interacting with the brands we are building, usually in the beginning of the process, during some sort of discovery session. In these sessions,…

How many eggs do we need to make an omelette?

It’s the end of the day. You feel a little peckish, and decide to whip up an omelette to make things better. You break three eggs, whisk them together, and decide to add a bit of salt, so it doesn’t taste too bland. You decide to add, say… two cups…