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Is “The Bible for typographers” an outdated relic?

The fourth edition of The Elements of Typographic Style has been under significant criticism from Typographica, one of the major hubs of typographic wisdom globally, especially for its lack of focus on digital and web typography. But is the problem this bad? The Elements of Typographic Style was originally published…

What are Culturespaces and why are they important?

Oftentimes, in trying to outline Brand and Design Strategy, we speak a lot about our ideal audiences – we identify the people that we intend to be interacting with the brands we are building, usually in the beginning of the process, during some sort of discovery session. In these sessions,…

The parable of the arrow

A man was wounded by an arrow thickly smeared with poison. His companions carried him from the battlefield to a surgeon. The wounded man told the surgeon:‘I won’t have this arrow removed until I know whether the man who wounded me was a noble warrior, a priest, a merchant, or…

Recommended reading — 17 books we loved

Many people ask for book suggestions — here are a few selections of books that have shifted our perspective. This list will be perpetually updated with all cool new material, so you can bookmark it. How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking This…

How many eggs do we need to make an omelette?

It’s the end of the day. You feel a little peckish, and decide to whip up an omelette to make things better. You break three eggs, whisk them together, and decide to add a bit of salt, so it doesn’t taste too bland. You decide to add, say… two cups…