Author: Dimi Lazarou
Symbolon Branding is now featured in Design Rush!
April 19, 2023
We are thrilled to announce that our brand identity design studio has been handpicked by...
Why Marty Neumeier is wrong about branding
April 7, 2023
What if we could understand each constituent element of a brand? In the ever-evolving world...
Brand Personality vs Human Personality
September 30, 2022
Brand Personality is a mental model that marketing, branding and PR people use in order...
Is “The Bible for typographers” an outdated relic?
March 25, 2022
The fourth edition of The Elements of Typographic Style has been under significant criticism from...
Six reasons people go to restaurants (that are NOT “to eat”)
January 4, 2022
Every brand person worth their salt is familiar with the Jobs To Be Done theory...
What are Culturespaces and why are they important?
October 20, 2021
Oftentimes, in trying to outline Brand and Design Strategy, we speak a lot about our...
10 years since the emergence of the “Cheeky Nandos” meme: how food gets into our collective subconscious
February 2, 2021
Quite unlikely to register with English speakers outside the British isles, the "Cheeky Nando's" meme...
The parable of the arrow
January 10, 2021
A man was wounded by an arrow thickly smeared with poison. His companions carried him...
Recommended reading — 17 books we loved
May 22, 2020
Many people ask for book suggestions — here are a few selections of books that...
How many eggs do we need to make an omelette?
February 9, 2020
It's the end of the day. You feel a little peckish, and decide to whip...